It did not help that the ad was timed to appear on August 15th, India's Independence Day.

ECONOMIST: Advertising gaffes

From August 15th India's independence day, and once an occasion for proclaiming its self-sufficiency long-distance telecoms, formally a public-sector monopoly, will be fully deregulated.

ECONOMIST: When India wires up

Pakistan played, and won, India's Independence Cup, then Indiia toured Pakistan and played a three-match one-day series.

BBC: Cricket's on-off rivalry